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Site Selection

Factors that go into site-selection

Research published by Ohio State University in 2005 found that 60 percent of
restaurants fail in their first year, and 80 percent fail in five years. The main culprit?
Location. Site selection is one of the most important decisions you will make with
any new enterprise and can help make or break your restaurant.

Danny Meyer, while now famous as Shake Shack’s founder, is also the owner of
Union Square Hospitality Group and has managed a variety of different operations.
When asked about how he developed these locations, he said:

“More and more what I find interests me is if you give me the
frame, I’ll figure out what kind of art belongs inside that frame,
and I’ll figure out who to do it with.”
Factors that go into site-selection

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